"Is This the Sale Price or the Regular Price?"
Today one of my co-workers (who I'll call H-Man) had a ... ummm ... interesting conversation with a customer.
H-Man was near our sale area when the customer asked for her help. The customer pointed to an item that was near the border of the sale area and asked, "Is this the sale price or the regular price?" H-Man looked at the tag and saw that it said $35. She was pretty sure it was the regular price, but she wasn't sure because the item was large and made out of wood. She told the customer that she wasn't sure if it was the sale price or the original price, but it cost $35.
The customer replied, "Well, I don't want it if that's the regular price."
After H-Man told me this story, I just stared at her in stupefaction. I just couldn't conceive of a reason why it would matter if it was the sale price or not. Either she was willing to pay $35 for it or not. If if was the sale price, then great! She got a deal. If it wasn't, then it's a good price and she's still getting a deal. What's the problem??
posted by mamurd @ 8:36 PM
2 Comments:
The customer was a woman. It has long been said that women tend to buy things they don't need simply because they are on sale. So if it was not on sale, she did not want it. On the other hand, men will pay almost anything for something they want.
Quote from poll result at http://www.loan9.net/20030031.html:
"Based on a study of 2,000 Iowans, of whom 529 responded, women were far more likely to buy something without needing it than men (36 percent vs. 18 percent), buy something because it's on sale (24 percent vs. 5 percent), shop impulsively (36 percent to 18 percent) and shop to celebrate (31 percent vs. 19 percent).
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